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Natural Pet Food Maker Uses Color-Coded Packaging as Brand Recognition | Food Manufacturing

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
by "I and love and you"

Choosing Fido's dinner shouldn't be "ruff." Natural pet care maker "I and love and you" launched new packaging designs with improved color-coding and iconography so pet parents can quickly find the right food.

Packaging now features the new "I and love and you" logo design to enable stronger brand recognition alongside color-coding features which include base packaging color (white for dogs, silver for cats), top and bottom banner colors (e.g. green for raw food, purple for kibble, teal for chews, etc.), and additional colors for the recipe flavors (blue for seafood, red for beef, orange for poultry, etc.).

http://www.foodmanufacturing.com/news/2014/10/natural-pet-food-maker-uses-color-coded-packaging-brand-recognition
 

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